Major clothing brands are kicking off Pride Month with LGBT-themed clothing marketed to children and toddlers, despite backlash against Target’s Pride collection for children.
Target has lost $9 billion in market value in just one week after announcing a Pride collection that features LGBT-themed clothing for children, as well as a chest binding swim top and “tuck-friendly” bathing suit. Although some stores have relocated their Pride displays, Target CEO Brian Cornell has stood by the company’s commitment to transgenderism, calling the backlash against the clothing collection “gut-wrenching.”
But Target is not the only iconic American clothing company offering Pride-themed clothing in June that comes in child, toddler or even infant sizes. (RELATED: Resurfaced Video Shows Target Diversity Chief Suggesting Employees May ‘Leave’ If They Think Differently)
J. Crew offers toddler-sized t-shirts featuring the gay and trans flag on their website as a part of their summer 2023 Pride collection, according to the retailer’s website. J.Crew’s website features a quote from designers Nate Berkus and Jeremiah Brent, who said that the “meaning of Pride changed when we had kids. It was no longer just pride for ourselves and our community, but also creating a world where our children feel seen, heard and accepted.”
J.Crew is selling trans flag t-shirts for young children https://t.co/EdEyeLUiOZ
— Daily Caller (@DailyCaller) May 31, 2023
Old Navy is selling a shirt that reads “Love for all, All for Love,” against a rainbow flag and a rainbow colored heart that comes in children’s sizes. “Pride Match The Fam,” the description reads.
Kohls is selling a newborn-sized onesie and pant set that comes in sizes as low as three months and features the gay and transgender flags.
Baby Gap also sells a Pride shirt in sizes as low as zero to three months.
The baby and children clothing store Carter’s is running a campaign called “Love for All” in the month of June, selling sets of matching Pride-themed clothing, including onesies with the rainbow flag that read “Proud of my family.”