The White House and Democrats have abandoned its promotion of “Bidenomics,” the branding of President Joe Biden’s economic policies, according to Axios.
The president has not used the term “Bidenomics” since Jan. 25 aside from an address Tuesday in North Carolina, according to Axios. Most prominently, the president snubbed the term during his State of the Union in March. Congressional Democrats have also decreased their use of the term, using it 483 times across addresses and social media posts in July but now using the term 10 times in March, an Axios analysis showed. (RELATED: White House, Media Elites Think Americans Are Too Stupid To See How Good Biden’s Economy Is)
“Leading economists aren’t making much fun of ‘Bidenomics’ anymore,” Biden said Tuesday, touting programs used to help the middle class through public spending. “They’re thinking maybe it works!”
Biden’s relationship with the branding of his economic policies waned towards the end of 2023. The president did not use the term during the month of November even while the White House boasted about the economy, NBC reported. Spanning from June 2023 to Nov. 2023, Biden used the term 101 times, though seemingly stopped using the term after Nov. 1.
The president gave an address Nov. 29 in Colorado, where Banners surrounded him with “Bidenomics” spelled out, but the president failed to bring up the term himself. Across Dec. 2023 and Jan. 2024, the president used the term just six times, Axios reported.
Congressional Republicans, however, have continued to use the term, according to Axios. The party lawmakers haven’t used the term less than 400 times since July 2023 and at least 474 times in public statements during March 2024, an Axios analysis states.
US President Joe Biden speaks about Bidenomics at CS Wind on November 29, 2023 in Pueblo, Colorado. CS Wind, the largest wind turbine tower manufacturer in the world, recently announced they were expanding operations as a direct result of the Inflation Reduction Act. (Photo by Michael Ciaglo/Getty Images)
Democrats were begging the White House in Sept. 2023 to adjust their use of “Bidenomics,” apparently fearing that the term was upsetting Americans who were continuing to struggle economically, Politico reported. Allies of the president previously warned the White House that the branding was failing politically, according to Politico.
“With all due respect to the president, to the White House, this is not so much about them as it is the people who are benefiting by the policies that they came out and demanded,” Democratic Nevada Rep. Steven Horsford told the outlet. “We have to do a better job framing this not so much for one person — for the office of the presidency — but for the people.”
The president’s inner circle was scrambling to salvage the branding of “Bidenomics” after being shown evidence during a meeting that the term was not landing, Politico reported in November 2023. Following the meetings, the president’s aides reportedly began preparing to tweak the messaging. However, they were still confident that the branding would prevail, according to Politico.
“I don’t like it, either,” Democratic South Carolina Rep. James Clyburn, previously said about the use of “Bidenomics.”