One Nudge Does Not Fit All

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The BPS Research Digest blog reports that those dire health warnings on cigarette packs may actually drive some people to smoke. Psychologists interviewed 39 student smokers about the importance of smoking to their self-esteem. The students were then divided into two groups and shown two different sets of cigarette packs — one set with death-related health warnings and one with death-neutral warnings.

Full story: One Nudge Does Not Fit All – Freakonomics Blog –