Women’s groups protested; sports analysts mulled over whether it would hurt Tim Tebow’s potential NFL career.
But the two TV ads that Focus on the Family ran during the Super Bowl and CBS’s pregame programming were much milder than expected. They focused mainly on Tebow’s mother, Pam, who decided to carry Tim to term against the advice of a doctor, while living in the Philippines with her husband and Tebow’s father, who worked as a missionary. The word “abortion” was never used, nor were any other pro-life buzzwords. There was no moralizing, and no directly spoken advice that women should not have abortions.