I guess the INCREDIBLY UNNERVING AUDIO of his dad chastising him from beyond the grave is supposed to convince us that Tiger feels bad and stuff, but they don’t even need the INCREDIBLY UNNERVING AUDIO. Just show his sad, unhappy, disconsolate face. “Sorry, everybody!”, it says. “I sure didn’t mean to have sexual relations with all those special ladies!” Don’t you feel like running out and buying a whole mess of Nike stuff now?
Remember the good old days, back when advertising was designed to make you buy a product or service, rather than serving as couples counseling between the American people and an insanely wealthy and overexposed athlete? Me neither!
Update: Allahpundit says, “I guess they figured they had to deal with the scandal up front so that they could eventually get back to putting him in the standard ‘just do it’ crap as if nothing had ever happened, but a sympathy play for a low-rent narcissist guest-starring his dead dad was a curious way to go about reintroducing him to consumers. Second look at Reebok!”
Update: Of all the parodies I’ve seen, this one’s my favorite:
http://www.youtube.com/watch?v=SunaRv-c_CQHow long until Nike tries to have them all taken down from Youtube? Way to provide an irresistible template, guys.