Stores display anger over sign law

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The colorful window signs at U Wash Doggie in Studio City are emblazoned in bold white letters over eye-catching red, yellow and blue backgrounds, advertising such pet grooming services as, dog teeth cleaning, $49.99.

“I like the service, but I don’t like the signs,” said customer Adolf Rosenberger, who had just paid for a full-service grooming for his dog Rosie, a black German Shepherd Labrador mix. “They’re too big.”

But owner Francisco Gamero Jr. defended his window displays. Since the signs went up six weeks ago, business has surged, earning Gamero more than $2,500. If he were forced to remove them, “it’s definitely going to affect my business,” said Gamero, who has operated his shop since 1991.

Gamero is among nearly two dozen merchants in a strip mall along Ventura Boulevard who were served notices on July 7 from the Los Angeles Department of Building and Safety Code Enforcement Bureau informing them that their signs were in violation of the Ventura-Cahuenga Boulevard Corridor Specific Plan. The ordinance regulates signs, displays and murals.

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