It’s going to be harder to feel “alive with pleasure” with a photo of an emaciated man, dying of cancer, staring back at you from your cigarette package.
The Food and Drug Administration announced Wednesday that it will require such graphic images to be placed on the front and back of cigarette packages as part of a radical new campaign to keep teens from lighting up and to push longtime smokers to quit.
The FDA set a June 22, 2011 deadline for tobacco companies to redesign their packaging to include the images. They will also be required to place the jarring images on cigarette cartons.
Full Story: FDA to require graphic images on cigarette packages to deter smoking