Democrats are hoping they’ve found a secret weapon for winning back the House in 2012: Twitter.
House Democrats say that while they may be outnumbered, they stand to come out ahead by becoming more savvy to social media to stay more directly connected to the public.
“We know that we’re up against a team of about 43 think tanks on the other side. … But when you engage them in a good debate, they’re shallow. They have no other place to go except to keep saying the same things over and over again,” Rep. Mike Honda told attendees of the Democratic National Committee’s winter meeting in February.
The California Democrat pointed to the roles that Twitter and Facebook have played in affecting political climates, most recently in the context of the government upheaval in Egypt and labor disputes in Wisconsin. Democrats should harness that same potential when it comes to developing an effective messaging strategy this cycle, Honda said.