Let the 2012 money game begin.
Crossroads GPS, co-founded by Karl Rove, launched its anticipated $20 million television ad campaign against Barack Obama on Monday.
The conservative push comes as Democrats begin a similar campaign against House Republicans, thanks to House Majority PAC, liberals’ own “super” money magnet. Both groups are really beginning to stretch their legs for the 2012 election after the Citizens United Supreme Court decision last year, which liberalized election spending rules.
House Majority received substantive private donations in the run-up to last month’s special election for New York’s 26th congressional district. This week, the liberal PAC is going after several House Republicans with radio campaigns and one video ad in hopes of retaking the chamber in 2012 .
The new Crossroads attacks, however, is an all-out effort. They will run on national cable as well as broadcast, focusing primarily on key swing states like Florida, Iowa, North Carolina and Nevada, among others.
Taking a jab at Obama’s much-touted economic promises, the first $5 million effort, “Shovel Ready,” will run for two weeks and help “frame [the] debate on jobs, economy [and] deficits.”