Barnes & Noble‘s Nook is selling exceptionally well, by the company’s reckoning. So the bookseller is considering spinning off the e-reader unit.
The company said on Thursday that it was beginning “strategic exploratory work” to separate the Nook division, in an effort to help the nascent business grow.
But a spinoff of the unit would raise questions about Barnes & Noble’s ultimate fate. While holiday sales tied to the Nook, including both devices and digital content, rose 43 percent from the period a year earlier, the company’s brick-and-mortar sales rose just 2.5 percent.