Michelle Obama reportedly shelled out $50,000 on “the sexiest lingerie in the world” at Agent Provocateur in New York City, according to The Telegraph.
The first lady’s visit to the Madison Avenue store helped increase the lingerie brand’s sales by 12 percent.
After several British news outlets reported on the shopping spree, a White House official denied the story, according to Politico.
Agent Provocateur CEO Gary Hogarth couldn’t comment on the luxury store’s client list, but he did say that there have been some high-profile clients.
The French company is known as much for its erotic lingerie as it is for its high prices.
The least expensive item in the store is a thong that retails for $90. Bras and corsets start at $200, and other lingerie goes upwards of $3,000.
Celebrities including Kate Moss, Maggie Gyllenhaal and Kylie Minogue have been the famous faces of the brand.
The lingerie is popular among the Hollywood set and it makes Victoria’s Secret look tame in price and imagery.
“The glamour of the AP brand is really powerful — it has a luxurious quality,” Hogarth told the Telegraph. “That means people have a sense of walking away with a special purchase even when they are buying a pair of knickers.”
For $200, those knickers had better be special.