The Major League Baseball All-Star Game on Fox may have been last week’s top program among young adults, but it alone wasn’t enough to carry the network to victory. Instead, Univision and its popular weeknight novellas proved too much once again.
Univision, which also got a boost from its annual youth awards show, stretched its primetime winning streak in the adults 18-49 to an unprecedented four straight weeks and will finish on top in a sweeps month — July is the least-followed of the four throughout the year — for the first time. The Spanish-language leader had broken through with another milestone earlier this year when it placed fourth in 18-49 for the first time in a February sweep ahead of NBC.
Full Story: ‘Univision makes it four straight weekly victories in key demo‘