“This is the most AMAZING photo you will ever see, EVER!!!” No, it’s not. “Watch the FUNNIEST video of ALL TIME” Really? The funniest? “Is this the CUTEST kitten in the ENTIRE WORLD?” Probably not.
Sick of reading annoyingly hyperbolic headlines on viral, feel-good stories? There’s an app for that.
Downworthy, a free browser plugin, edits catchy, viral headlines into what they really mean.
The browser’s creator explains why she came up with the idea to “stop the insanity”: “These articles are, in general, not nearly as bad as their titles — but the titles have become SO overblown, they’re meaningless and annoying. But people still click, so the trend continues. Consider this me doing my part to stop the insanity.”
Once you download Downworthy,”Literally” becomes “Figuratively”; “Will Blow Your Mind” becomes “Might Perhaps Mildly Entertain You For a Moment”;”You Won’t Believe” becomes “In All Likelihood, You’ll Believe”; “Incredible” becomes “Painfully Ordinary” and “can change your life” changes to “Will Not Change Your Life in ANY Meaningful Way.”