The hotel chain, W, will now provide couples with a “social media wedding concierge” at their New York locations to document their ceremonies for a mere $3,000 on sites like Facebook, Twitter, and Instagram, CNN reports.
The concierge would follow the entire wedding process, “acting as an amateur Instragam-ographer,” according to CNN.
Duties of the concierge include streamlining hashtag efforts by the guests about the new couple, tweeting, creating Pinterest boards, and even creating a best-of for the happy couple with all the posts from their big day.
Alyssa Kiefer, W’s head of global social media told CNN this effort is the “social media footprint of your big day” and said that this new position is in response to guests, some of which brought their social media to the altar or asked planners about trending their wedding.
“To some, this may seem a bit over the top, and we’re OK with that,” Kiefer said to CNN. “We’re sure couples balked at the idea of traditional wedding planners years ago, and now you wouldn’t think of planning a wedding without one.”
CNN reported that this trend could allow guests without mobility the option to see the ceremony.
Other trends in weddings completely oppose this new trend, like asking guests to relinquish their cell phones for the duration of the ceremony, either to keep from distractions or allow the wedding photographer to have full reign over the event.
“In theory, one would hope it would be a service that seamlessly could fit into a wedding, but I worry it could very easily become a distraction and hindrance to all involved,” wedding photographer Corey Ann said to CNN.
All four W Hotels in New York, W New York, W Union Square, WTimes Square, and W Downtown hire social media concierges for wedding ceremonies and receptions. Vines, tweets, instagram videos, a unique hashtag, a pre-and post-wedding blog, pinterest boards, a shutterfly book, and registry wish list are all included, blogger Jim Romenesko reported.