Pharrell’s grammy hat is fittingly headed for a museum. It got its own Twitter account with over 20,000 followers, then the fast food chain Arby’s bought it for $44,100, and now Pharrell Williams’s hat from the 56th Grammy Awards show is headed for an exhibit at Washington, D.C.’s Newseum.
Photo from Getty Images
The oversized hat stole the show on Grammy night and quickly became a social media sensation because a) it was ridiculous and large and b) the fast-food chain Arby’s slyly pointed out how much the Vivienne Westwood design resembled its own logo, much to Twitter’s delight.
Hey @Pharrell, can we have our hat back? #GRAMMYs
— Arby’s (@Arbys) January 27, 2014
When Pharrell auctioned that hat off for charity back in March, Arby’s excitedly bought it for a mere $40,100. Arby’s announced Monday that the largely iconic hat will be on display temporarily at the museum starting Friday, Aug. 22 until Oct. 26.
Our hat has found a temporary home. See it exclusively at the @newseum starting on 8/22. #HatattheNewseum https://t.co/ofncD6CREU
— Arby’s (@Arbys) August 18, 2014
Photo from Getty Images
Photo from Getty Images
Arby’s is placing the hat in the Newseum to show the power social media has on popular culture. Scott Williams, senior vice president of marketing at the Newseum, told The Washington Post the museum shows how historic movements are affected by media, and said Pharrell’s hat will serve as an example of social media’s impact.