Consider your faith in humanity restored, because a new study shows that even in the midst of holidays sales and Christmas parties, Americans voted and said they value spending time with their loved ones over receiving gifts or eating a home-cooked meal.
The Consumers’ Research study asked Americans which holiday activities they valued most, ranking on a ten point scale. While eating a good meal came second, spending time with family scored highest. Third and fourth were sticking to a Christmas budget and giving gifts. And not only was quality time with family the most important thing to do, it was also voted the best gift.
“The Grinch was right–you don’t need ribbons, tags, packages, boxes and bags to make the season merry,” the executive director of Consumers’ Research, Joe Colangelo, said.
The poll also showed that Southerners have more holiday spirit than the rest of the country, and the region as a whole is more excited to celebrate, but the Northeast expects to have a merrier holiday than any other area.