Cleveland Cavaliers superstar LeBron James reportedly signed a lifetime deal with Nike on Monday, according to ESPN reporter Darren Rovell.
BREAKING: Nike has signed LeBron James to a lifetime deal. Largest single athlete guarantee in company’s 44-year history.
— Darren Rovell (@darrenrovell) December 7, 2015
Nike has never before announced a lifetime deal like the one they did with James today. Assume MJ has at least a de facto one. — Darren Rovell (@darrenrovell) December 7, 2015
LeBron’s landmark lifetime Nike deal was negotiated by Paul Wachter, who was on Beats By Dre side for $3B Apple deal.
— Darren Rovell (@darrenrovell) December 7, 2015
James, who has won two NBA championships and four MVP awards, signed a $90 million contract with Nike coming out of high school, and has only continued to cash massive checks from Nike since. (RELATED:LeBron James Sends Heartwarming Letter To Terminally Ill Teenage Fan)
James, who is widely regarded as the best player on the planet, is currently looking to lead the Cavaliers to their first championship since his return from Miami.