Playboy unveiled its first non-nude cover on Thursday.
The shoot is modeled after Snapchat — the app that lets users send their friends pictures that disappear within 10 seconds of opening them — and Sarah McDaniel is the first model to be on the cover since the magazine remade itself.
“The idea was to look at me from a boyfriend’s perspective,” Sarah McDaniel said. (RELATED: Pamela Anderson Is Last Woman To Pose Nude On Cover Of Playboy)
The magazine also claims its new photos aren’t airbrushed, either.
In October, Playboy announced it would stop publishing photos of nude women because they are seen as “passé” now.
“That battle has been fought and won,” Scott Flanders, the chief executive, said in a statement. “You’re now one click away from every sex act imaginable for free.”
Playboy used to sell 5.6 million copies a year back in the 1970s, but lately numbers have dropped as low as 800,000. (RELATED: Jenny McCarthy Just Revealed When She’s Posing Nude Next)