Known for videos he calls “shocking social experiments,” Joey Salads is no stranger to controversy. But his latest video saw him being threatened and attacked, ultimately running from a beating for holding a sign reading “all lives matter” in a black neighborhood.
The video has been viewed more than 28 million times in the one day since it was posted to Facebook.
First Salads went to a white neighborhood holding a sign reading “black lives matter” outside a grocery store. With each passerby he asked if they supported the protest group. Some did, most did not. But the filming went on without incident.
Next, he went to a black neighborhood and held a sign reading “all lives matter.” The expletives began to fly.
“Get the fuck outta here,” one man said. “Fuck all lives, black lives,” said another.
“What that shit say? Get the fuck outta here with that bullshit,” said another as he swatted the sign out of his hand. “Cops killing niggas every fucking day. Get the fuck outta here with that.” The man then began shoving Salads.
Another man simply warned Salads he was risking his safety. “If they see that sign it’s gonna be a problem,” he said. “It’s crazy out here, I’m telling you.”
Salads was then chased away by a different man who’d come back for more.