The founders of EHang set out “to remove the barriers to drone use so everyone could enjoy aerial filming.” Specifically, they “developed the GHOSTDRONE especially for people who have never used a drone.” (“With the Avatar control mode, you can simply tilt your phone and the GHOSTDRONE mimics the movements!”)
Building a business on the premise that your product targets people who don’t use your product seems, uh, counterintuitive. Why would people who have never used a drone have any desire to use a drone? Is it really true that this country is filled with folks jonesing to fly a drone only to find the barriers to entry too darn high?
Maybe I’m wrong. I just feel that anyone who has had the drone itch has already entered the market by this point. If you do have the drone itch but aren’t in the market, then I guess this deal’s for you. The GHOSTDRONE is $115 off today.
EHang claims their GHOSTDRONE is the “easiest-to-fly drone in the world.” For all I know they are right. And that is a real selling point! I just think that they should concentrate their marketing efforts targeting people who like to fly drones.
On second thought, their promotional video (below) shows a father and daughter using this drone on a hiking trip. Maybe that’s the real audience here – drone enthusiasts who want to get their children into droning. If that’s the case, EHang should just say that.
WATCH The GHOSTDRONE 2.0 In Action:
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