Amazon Prime Day, the tech giant’s annually dedicated time for special deals, is not going as planned, as it appears that certain pages aren’t working properly, and the checkout process is malfunctioning at least for some.
For instance, when web browsers access “Amazon.com,” its main landing page, they are greeted with the option to “shop all deals.” But when clicking to see the complete list of offerings, people are only shown a very similar, albeit abridged page, with no products and only a utopian Prime Day logo — resulting in a sort of feedback loop.
Still, clicking on other parts of the main page lead to error pages, advising users to “Please go back and try again or go to Amazon’s home page.”Perhaps even more importantly, many people aren’t able to check out at all due to “unusually heavy traffic.” Amazon says people should “try again in a few seconds” while the items “are still waiting in your cart.” The fact that its main page is malfunctioning and the checkout process seems very slow, if works at all — at least for at least the first four hours or so — will presumably trigger the ire of CEO Jeff Bezos.
Amazon’s founder and leader has grown to be one of the richest people in the world over the years as his company’s commercial ascension continues. (RELATED: Bezos, Gates, And Buffett Are As Rich as The Bottom Half Of America)
A lot of that is due to Amazon’s supply chain systems and distribution services, which are now arguably some of the most innovative and formidable in the country and world. So naturally, Prime Day is a huge deal for Amazon (pun intended), which has positioned itself as an online retail powerhouse, possibly helping to lead to the demise of now-former top industry players like Toys R Us and several others.
Bezos disclosed in an annual shareholder letter in April that the company’s Prime service reached 100,000,000 members around the world. How many are affected at the moment is not clear.
“Some customers are having difficulty shopping, and we’re working to resolve this issue quickly,” an Amazon spokesman told The Daily Caller News Foundation. “Many are shopping successfully — in the first hour of Prime Day in the U.S., customers have ordered more items compared to the first hour last year. There are hundreds of thousands of deals to come and more than 34 hours to shop Prime Day.”
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