A San Francisco-based coffee company rejected a contract with Salesforce citing the tech company’s relationship with U.S. Customs and Border Protection (CBP).
Salesforce offered Wrecking Ball Coffee Roasters a $40,000 contract to serve beverages at Dreamforce, the largest technology conference in the world, which is hosted by Salesforce. The two companies were in advanced contract negotiations when the owners of the coffee shop were informed of Salesforce’s working relationship with the border agency, reported The Hill.
“Are we going to, as a lot of people do, turn a blind eye and say the world is dirty, nobody’s perfect, or is this a situation where we reject a $40,000 opportunity and make a statement,” said Nick Cho, co-owner of Wrecking Ball.
Wrecking Ball declined the offer in protest of President Donald Trump’s zero tolerance border policy, which detains all individuals who illegally cross the United States border. (RELATED: Salesforce Employees Demand Company End CBP Contract)
The tech company announced in March that CBP would be using Salesforce cloud technology to “drive efficiencies around U.S. border activities.” It has since received backlash for helping enforce border policies despite donating $1 million to help reunited separated illegal immigrant families.
Dreamforce attracts 170,000 attendees and, according to Cho, the contract would cover Wrecking Ball’s raw coffee supply for about two months.
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