A sports store in Colorado is liquidating all of its Nike gear after the brand made Colin Kaepernick the new face of its “Just Do It” campaign.
Kaepernick last played in the NFL in 2016 and is known for protesting racial injustice and police brutality by kneeling during the national anthem. He claims the NFL owners are colluding against him by not signing him to play quarterback.
According to KRDO in Colorado Springs, Prime Time Sports in the greater Denver area hung a large sign in their shop window, saying, “All Nike 1/2 Price — Still Choosing to Stand, Just Doing It.”
The owner of Prime Time Sports, Stephen Martin, told KRDO that he knows his business will suffer due to the large inventory of Nike stock but he does not care. Martin, who has has owned the store for 21 years, says Kaepernick has not sacrificed anything in his career, while pointing to images of veterans and fallen service members hung on his storefront.
“According to me, he has sacrificed a salary,” Martin told KRDO. “Nothing compared to what every soul on our ‘Honor the Flag’ memorial wall that was built a few years ago has suffered and died for.”
The slogan for the Kaepernick campaign is “Believe in something, even if it means sacrificing everything.”