The LEGO Group has announced that it will release a new “LGBTQIA+” Lego kit.
The set is titled “Everyone Is Awesome” and includes a range of rainbow-colored mini figures. It is the first LGBTQ set produced by the Danish company, The Guardian reported.
The rainbow colors represent the gay pride flag, along with pale blue, pink and white to represent the transgender community and black and brown intended to represent minority groups. (RELATED: Lego Pulls Marketing Campaign For Police And WH Sets Amid Protests Following Floyd’s Death)
None of the mini figures have a face or discernible gender. However, creator of the kit Matthew Ashton told The Guardian that the purple one sporting a wig was “a clear nod to all the fabulous drag queens out there.”
We’re super excited to reveal our new set – LEGO Everyone is Awesome! Because we celebrate every LEGO builder ❤️???? #LEGO #EveryoneIsAwesome pic.twitter.com/J7KSz3zWik
— LEGO (@LEGO_Group) May 20, 2021
“Growing up as an LGBTQ+ kid – being told what I should play with, how I should walk, how I should talk, what I should wear – the message I always got was that somehow I was ‘wrong,'” Ashton told the outlet. “Trying to be someone I wasn’t was exhausting. I wish, as a kid, I had looked at the world and thought: ‘This is going to be OK, there’s a place for me.’ I wish I’d seen an inclusive statement that said ‘everyone is awesome.'”
“For Lego to do something so inclusive, so full of joy – it made me smile, then cry, then smile a little more,” LGBT advocate Flynn Demarco told The Guardian. The Lego set goes on sale June 1, the beginning of Pride Month.