The world is changing at a breakneck pace and we are living in perhaps the most pivotal moment in history – the digital revolution. Our old ways of working, interacting, and socializing have been transformed like never before as technology dictates the pace as well as defines the shape of modern life. In such an environment, those who neglect or fail to sharpen the technological tools at their disposal will be left stranded in a future they cannot comprehend or master. SEO guru, digital marketer extraordinaire, and entrepreneur Jon Torres instinctively understood much before many others that digital marketing skills are integral to any individual or brand that wishes to be successful in the new world. As someone who specializes in starting and scaling online businesses, he has kindly agreed to share with us a few insights on why upgrading your digital marketing skills is the key to success in the future.

“Digital marketing is key to unlocking an unlimited and endless world of opportunity and it’s something anyone can master with time, diligence, and patience,” says Jon Torres. “Put it this way: digital marketing is your shop window to the world, and just like any shop window, you need to present and dress it right. That’s why building and developing your digital skillset is so important.”

As someone who is accomplished at all aspects of digital marketing, from creating killer content and building huge audiences from scratch to affiliate marketing, analyzing vast streams of data, and developing SEO into an art, Torres believes the biggest skills a digital marketing expert needs are adaptability, versatility, and the ability to communicate well. He adds, “Obviously you need to be tech-savvy and have a solid understanding of design thinking and the importance of social media to make it in the digital marketing game. However, I think the most important thing is to be able to think on your toes, have great people skills, and be forward-thinking,” concludes Jon Torres, reiterating, “It’s important to adopt your own approach in this industry if you want to be successful. If you’re a quick learner, can think outside of the box, and are willing to put the hours in, I guarantee you’ll go a long way.”