Editorial

McDonald’s Says It’s Changing Its Signature Product And That’s A Good Thing

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Kay Smythe News and Commentary Writer
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McDonald’s announced major changes to its menu in early April, and some of them might actually make the fast food giant as tasty as its competitors.

McDonald’s chefs — stop laughing, apparently there are actually qualified chefs who have something to do with the “restaurant” chain — have been working to make “small but tasty improvements” to a handful of signature products. The BigMac sandwich, McDouble burger, classic Cheeseburger, Double Cheeseburger, and Hamburger are all getting an upgrade, according to company statements.

These changes include updates to the buns, the “perfectly melted ‘cheese'” that will make you want to eat the wrapper, and the teams at McDonald’s restaurants are going to be caramelizing onions on the patties while they’re still grilling. And apparently we’re all going to get more of that Big Mac sauce, but don’t expect more heroin substitute in your Diet Coke (as one guy claimed he did).

“I’ll always remember my first burger from McDonald’s. And now my culinary team and I have the best job in the world: thinking about ways to bring even more of that iconic McDonald’s taste to fans,” Senior Director of Culinary Innovation at McDonald’s Chef Chad Schafter said in the statement. “We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavorful than ever.”

It is unclear if any of these updates will make McDonald’s actually taste like anything but the best cure for a horrific hangover. But I do wonder whether these updates are going to help the chain stay open by forcing customers back through the doors to test out the changes. (RELATED: 90-Year-Old Employee Celebrates 25 Years Working At McDonald’s. Coworkers Gift Him Cake Made Out Of Cash)

For some reason, there’s this stupid idea that McDonald’s announcing layoffs doesn’t signify the potential end of the fast food giant. Just like Enron, McDonald’s is definitely not too big to fall, so it’s probably a good thing that they’re making changes. They need them.