Maybelline to Bud Light: “Hold my beer!”

Only weeks after they went through a firestorm for their own partnership with Dylan Mulvaney to promote the brand’s concealer, Maybelline is once again getting slammed with backlash after using a bearded makeup artist in their latest advertisement.

The biggest cosmetics company in the world, Maybelline, published an advertisement on their Instagram promoting their Amazon Prime Day sales, and it’s starring … a mustachioed, bearded and bald influencer by the name of Ryan Vita — who has the pronouns she/he/they on she/he/they’s Instagram.

In the video, Vita is sporting a face covered with makeup and a beard with a beaded barrette. On the lips, Vita put on Maybelline’s “Super Stay” liquid lipstick — bright pink. Vita then blows everyone a kiss to show that none of the gloss went into she/he/they’s hand.

Just … wow. What a mess.

WATCH:

 

View this post on Instagram

 

A post shared by Maybelline New York (@maybelline)

I’m amazed at how many stupid rich people there are.

And in this example, we have yet another corporation making a decision that’s just flat-out economically dumb. We already know what the Dylan Mulvaney partnership has done for Bud Light — an utter collapse — and now here we go with Maybelline literally making the same mistake. And to make it worse, as I mentioned earlier, they’re just fresh out of other heat from a previous Mulvaney partnership. (RELATED: Red Alert! Bud Light’s Collapse Is Escalating After Costco Gives Them The ‘Star Of Death’)

Sounds to me like somebody is testing their luck, but I have a feeling that luck is about to run out.