Advertisers will be allowed to purchase placement in lists of “who to follow” recommendations targeted to users with particular interests on Twitter, according to the latest report by Peter Kafka on the Wall St. Journal’s AllThingsD. Kafka reports that the new ad model will be unveiled at the IAB conference in New York City tomorrow.
It’s against Twitter’s Terms of Service for outside parties to sell followers on the popular messaging service, but that’s not just because Twitter wants all the revenues for themselves. Most “buy followers” services are completely untargeted and negatively impact the user experience on the network. This new feature may work out very well for all parties involved, including Twitter users. Early reaction on Twitter, however, is not positive.
Full Story: Twitter to Start Selling Followers.