Norfolk turkey tycoon Bernard Matthews has died at the age of 80, his company has confirmed.
He began his business more than 60 years ago – with 20 eggs and a second-hand incubator.
Mr Matthews, famous for his “bootiful” catchphrase, stepped down from the company’s main board of directors in January on his 80th birthday.
Noel Bartram, group chief executive of Bernard Matthews Farms, said Mr Matthews died on Thursday afternoon.
Mr Bartram said: “I have personally known Bernard Matthews for well over 30 years, and on behalf of myself and my fellow colleagues, I wish to express our great sorrow and extend our thoughts and sympathies to the family.
“Rarely has any business been as synonymous with the hard work and values of one man.”
Full story: Turkey tycoon Bernard Matthews dies
