Not everyone wants to be a part of “The Playboy Club.”
NBC’s Salt Lake City affiliate KSL-TV has chosen not to broadcast the network’s upcoming fall drama, “The Playboy Club,” which follows the Bunnies, political figures, and mob bosses of the first Playboy Club in 1960’s Chicago.
“The Playboy brand is known internationally,” KSL president and CEO Mark Willes said in a statement. “Everyone is clear what it stands for. We want to be sure everyone is clear what the KSL brand stands for, which is completely inconsistent with the Playboy brand.”
KSL is owned by Deseret Media Companies, which is managed by The Church of Jesus Christ of Latter-day Saints, a common religion for the city residents.
In an interview with the Deseret News, Willes explained that KSL intends to maintain a clean brand.
“We would be helping to build a brand that stands for pornography. For us, that’s just untenable,” Willes said. “We would never accept an ad from The Playboy Club, just as we don’t accept ads for alcohol or gambling.”
The new show is slated to air Mondays at 10 p.m. in September.
According to the Hollywood Reporter, NBC entertainment chairman Bob Greenblatt has come to the series’ defense, saying it’s “tame compared to what you’d see on Jersey Shore.”
WATCH: Preview for “The Playboy Club”