Ammo & Gear Reviews

Lucky Gunner Ammo Sales: What people bought in 2013

Guns and Gear Contributor
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By Anthony Welsch, 

2013 proved to be a remarkable, eventful, and sometimes frustrating time for ammo hunters all over the country. At Lucky Gunner, we can understand those emotions as the year proved to be a wild ride! Now, we’d like to give you a peek behind the curtain at Lucky Gunner and a look at some insider ammo stats and information.

You probably know Lucky Gunner Labs as a source of in-depth testing and insight into the ammo world. So, similarly to what we did at the end of 2012, we thought we’d give you a inside look at our biggest on-going experiment: delivering the most amazing experience possible to shooters who purchase ammunition online at

By now, you probably can tell how much we love data and feedback from shooters. It helps us make the best decisions about how to get shooters what they want, expect and need. With that in the back of our minds, we thought you might like a quick journey into the data and trends we noticed among shooters in 2013.

All of what we’re sharing comes from Google Analytics – we’ll admit, it’s not perfect, but it’s definitely good, consistent, and it’s considered the industry standard. So without further ado, let’s dive into 2013 in the ammo world:



The hot 22 long rifle market hasn’t cooled so the caliber’s jump from near the bottom of 2012′s top ten to a much more significant chunk of Lucky Gunner’s sales probably doesn’t surprise you much.

Perhaps even more interesting, though, is that the .223 and 5.56 calibers, both of which were very hot early in the year due to the threat of more government regulation, make up a smaller chunk of the Lucky Gunner pie. Is that because of more competition? AR-15 shooters had sufficient ammo on-hand and weren’t worried about the government getting involved? Still, it seems doubtful that the black rifle market is cooling at all when you look at the top ten individual products of 2013.



Thanks to the team at for sharing this data with the Daily Caller.