David Ortiz selfie with Obama was paid product placement

Sarah Hofmann Contributor
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Samsung facilitated the supposedly spur-of-the-moment photo that Boston Red Sox hitter David Ortiz snapped with President Barack Obama Tuesday as part of an endorsement deal Ortiz signed with the phone maker.

Ortiz signed a deal with Samsung on Monday and when the Red Sox visited the White House Tuesday, he used a Samsung Galaxy Note 3 to take a picture of himself with the president, the Boston Globe reports.

Samsung then paid to promote the tweet on Twitter, saying “This photo was taken with a #GalaxyNote3.”

The picture has been retweeted 34,000 times.

“We were thrilled to see the special, historic moment David Ortiz captured with his Galaxy Note 3 during his White House visit,” Samsung said in a statement. “It was an honor to help him capture such an incredible and genuine moment of joy and excitement. Similar to the selfie Ellen was able to capture during the Oscars, this was an opportunity for David to share the incredible moment with his fans. When we heard about the visit to the White House, we worked with David and the team on how to share images with fans. We didn’t know if or what he would be able to capture using his Note 3 device.”

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