A lingerie brand’s ads are back on Facebook after the social media company originally removed the content.
Facebook deleted a number of Curvy Kate pictures that were part of the advertising campaign #TheNewSexy for its line “Scantilly.”
Curvy Kate differentiates itself from the average women’s underwear business by showing an array of females. The British company is generally tailored towards plus size women, but the newest campaign “features a transgender woman, an amputee, and someone living with alopecia,” an autoimmune disease that causes hair loss throughout the body.
The brand describes this new marketing campaign as “a diverse range of hot women, all spreading an inspirational and empowering message,” according to its website.
Facebook banned three of the advertisement images. One included eight models on a red couch and another features a transgender model.
Another removed image was celebrating its half cup bras.
After receiving an official explanation from Facebook pertaining to the removal of the content, Curvy Kate launched an appeal. After the social media company did not reply to its inquiry, the lingerie purveyor used Facebook’s platform and other means to encourage fans to publicize the censorship.
“These images are not hurtful but celebrate a message of diversity, strength and beauty,” a spokesperson wrote in a blog post. “As you know, Scantilly is ‘Fearless Lingeries for DD to HH cups’ — so we thought, let’s be fearless.”
The company provided examples of other company’s advertisements on Facebook that are equally revealing, in order to highlight an apparent double-standard.
Facebook responded with a message explaining that the “ad is now approved, active and will start delivering soon.” The tech giant admitted it had to review the ad for a second time and stated it was “sorry” for the original “incorrect review.”
The Curvy Kate advertisements are now back up on Facebook and the company credits its fans and the public.
“So let’s start by saying, as usual our fans have been absolutely awesome. You guys have spread the word, shared posts and rallied support for the campaign … and you know what. It worked,” the blog post reads.
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