Playboy magazine newsstand sales have jumped 28 percent with the removal of nudes from the legendary men’s magazine, while subscriptions have fallen 23 percent, the New York Post reports.
The 63-year-old magazine launched the “no-nudes” style in March. (RELATED: Good News! The Famed Playboy Mansion Is Back On The Market)
A spokesman with the magazine said things are working out as they hoped. (RELATED: Playboy’s Redesign Isn’t Exactly Nudity-Free, But It’s Close)
“When we launched the new version of Playboy magazine with our March 2016 issue, we had anticipated that some longtime subscribers would not be happy with the new direction of the magazine, so we took our ad rate base down to 500,000 [from 550,000] at the beginning of the year in anticipation of this trend,” the spokesman said.
“We are encouraged, however, by the number of new subscribers — more than 100,000 so far this year — which is an indication that the magazine is starting to generate interest among a new group of readers, which was our goal all along.”