The New York Police Department (NYPD) emphasized compassion, courage and respect as it launched a new campaign to recruit more officers.
The new campaign features people wearing brightly colored t-shirts reading “All About Respect,” “Service Oriented” and “Honesty is my thing,” reports the New York Daily News.
The campaign pictures feature the slogan “It’s you we want. Bring who you are.” The campaign marks a change as the NYPD presses for more diverse and sensitive officers.
The department is trying to attract more 18 to 34-year olds because they have a different way of viewing things.
“They have a different way of looking at things and we want to engage them,” NYPD Assistant Chief Kim Royster said.
Royster emphasized that the department wants more “service oriented” and “compassionate” officers.
“You will still be in one of those units if you are fit to do so. But we want you to realize you are here to serve the community, and we want you to engage the community,” Royster explained. “We want to know: Are you compassionate? Are you respectful? But most of all, are you service oriented?”
The department also revamped the old police academy at East 20th Street into the Candidate Assessment Center to help streamline the recruitment process. Previously, potential candidates had to travel to various locations to fill out applications, take medical tests, etc.
One wall of the center is emblazoned with the slogan, “Train your mind to see the good in every situation.”
Royster spoke on past complaints that the hiring process benefited some people over others, saying that they were working to prevent that.
“To be a police officer, you are going to go through a rigorous screening background, but we make sure that we look at our screening process to make sure that we are not doing anything that will be a disparate impact upon a certain demographic,” Royster said.
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