More and more Americans are reportedly using Amazon and Facebook to order food, exemplifying the two tech giants’ penetration of yet another industry.

Consumers are using the tech companies for establishments like TGI Fridays and Papa John’s Pizza, just to name a few, according to Bloomberg. TGI Fridays, the casual chain restaurant that serves up American fare, is now enabling customers with the ability to pay with their Amazon accounts. Papa John’s, the eponymous take-out and pizza delivery franchise, started accepting orders through Facebook in June. Roughly two months later, 60 percent of Papa John’s sales are made through virtual orders, Bloomberg reports.

Technology “enables a quick transaction,” said Joe Pawlak, the vice president at research firm Technomic, according to Bloomberg. “Consumers are moving that way in terms of letting technology do the paying for them.”

With the relatively recent business maneuvers, Facebook and Amazon appear to be trying to weave themselves into as many industries as possible.

Amazon has steadily risen through the ranks of Silicon Valley over recent years, growing from a relatively simple e-commerce service to a company with a stake in enterprises like cloud computing technology, drone delivery, grocery services (both delivery and brick-and-mortar), entertainment and video streaming. (RELATED: Amazon Is Getting So Powerful, It’s Now Essentially A Film Studio)

And like Amazon, Facebook has transformed itself, evolving from a somewhat uncomplicated social media platform to a massive tech conglomerate. For instance, in a manner similar to Amazon’s, Facebook is creating original TV shows. Facebook CEO Mark Zuckerberg has even pushed his company into fields of work like virtual reality, and drones and satellites for internet promulgation endeavors.

It isn’t just Facebook and Amazon cultivating a position in pizza ordering services, though. Pizza Hut and Domino’s are also testing chat bots through Twitter’s services, Bloomberg reports. Uber, through its UberEats app, is teaming up with McDonald’s, specifically it’s “McDelivery” program, to bring fries and other food items directly to consumers.

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