CNN’s Erin Burnett praised President Trump’s nicknaming skills on her show Tuesday, noting both their staying power and ability to humiliate political opponents.
“Trump has this ability to name somebody something, that’s absurd, and humiliating, and it sticks,” Burnett said. “Nobody else would even think of [the nicknames].”
Burnett then highlighted several of the names that Trump gave his political opponents during the 2016 election, such as “Little Marco,” “Lyin’ Ted Cruz,” and “Crooked Hillary.” Trump also referred to North Korean dictator Kim Jong-Un as “Rocket Man” in a speech to the United Nations General Assembly on Tuesday.
“There was something about those names that worked,” Burnett added.
CNN contributor Jen Psaki went further, calling Trump a “marketing genius” for his atypical naming conventions.
“He says things that stick in people’s minds,” Psaki explained.
Psaki went on to say that while nicknames are effective rhetorical tools on the campaign trail, they are less effective on the world stage.