MSNBC and NBC have given Omarosa Manigault Newman nearly $28 million in free publicity to promote her new book and trash the president on air.
Using media monitoring service TVEyes’ screen time valuation, the Washington Free Beacon calculated that Omarosa’s seven interviews last week on MSNBC and NBC were worth $27,870,325.19.
Overall, Omarosa spent just over 92 minutes on air and earned by far the most money by appearing on NBC News. Omarosa’s August 13 interview on the Today Show with Savannah Guthrie, for example, was worth $1 million per minute. That interview lasted more than 10 minutes, making it worth at least $10 million total. (RELATED: NPR Host Calls Out Omarosa Over Discrepancy In Trump Racism Allegation)
The Free Beacon also noted that they only calculated the press value from the spots when Omarosa personally appeared on air. There were numerous other segments on MSNBC and NBC, however, in which Omarosa and her book were discussed by anchors and panelists.