The British clothing label Burberry will revamp its brand by making more sustainable and fur-free clothes, the company’s CEO said in an interview published Thursday.
Marco Gobbetti, the CEO of the designer brand Burberry, said the company will no longer use select fur on clothes nor destroy unsold products, according to an interview with the Business of Fashion, published Thursday. The brand will ban rabbit, fox, mink, raccoon and angora from its products, starting with designer Riccardo Tisci’s collection debuting on Sept. 17, Vogue reported.
The iconic fashion brand will no longer burn its extra products that did not sell. The brand previously burned $37 million worth of unsold merchandise during the 2017-2018 fiscal year. (RELATED: Check Out ‘Dolce And Gabbana’ Fashion Designers Best Comebacks Against Political Correctness)
“New era,” wrote Tisci with a photo of his collection on Instagram.
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The Humane Society, a strong advocate against fur used in clothes, praised Burberry’s decision.
“We are delighted that this iconic British fashion giant is finally going fur-free,” said a Humane Society U.K. member, according to Vogue.
Burberry will still use shearling and leather, but will start phasing out animal products for future collections.
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