Brother Of Sandy Hook Victim, Father Of Parkland Victim Respond To Viral School Shooting Ad

Getty Images and Sandy Hook Promise YouTube

Daily Caller News Foundation logo
Font Size:
  • Connecticut Senate candidate JT Lewis — brother of Sandy Hook victim Jesse Lewis — told the Daily Caller News Foundation that he disapproves of a viral video aimed at preventing school shootings Wednesday.
  • Andrew Pollack — father of Parkland victim Meadow Pollack and pro-Second Amendment activist — told the DCNF that the video is a “scare tactic, but that’s what parents need.”
  • Five 2020 Democratic presidential candidates tweeted the public service announcement video with calls to end gun violence and strengthen gun laws to prevent further school shootings.

The brother of Sandy Hook victim Jesse Lewis and father of Parkland victim Meadow Pollack responded to an ad aimed at preventing school shootings Wednesday.

Sandy Hook Promise (SHP) produced the public service announcement that shows children using new back-to-school gear to fend off an active shooter as they run to safety. Two family members of victims of the Sandy Hook Elementary School mass shooting in Connecticut on Dec. 14, 2012, founded the nonprofit.

“I disapprove of the graphic nature of the video,” 19-year-old JT Lewis, who is running for Connecticut Senate in 2020, told the Daily Caller News Foundation. “Many studies have shown that glorifying shootings can lead to copycat shootings. (The media is the culprit here, and the SHP video will be all over the media today).”


“Also, it should be made clear that the SHP is run by two victims’ parents,” Jesse Lewis’s sibling added. “Most of the victim’s families stay far away. They always neglect to mention that.”

Andrew Pollack, father of Parkland, Florida, victim Meadow Pollack and pro-Second Amendment activist, told the DCNF that the video is a “scare tactic, but that’s what parents need,” adding the video is all about awareness rather than guns.

“It’s disturbing. … Every parent thinks it’s not going to happen to their kid, but it can, and it does,” he said. “It’s an effective way to get this message across that when kids see something, they need to say something.”

“I understand the message these parents are trying to get across,” Andrew Pollack added. (RELATED: Pollack: Don’t Blame Trump After The Next School Shooting; Learn The Facts)

JT Lewis also tweeted a response to the video Wednesday and said SHP should avoid the use of graphic school shooting images “to get PR attention” because “that’s how the media creates copycat shooters.”

JT Lewis added the video “doesn’t speak” for him in a second Wednesday tweet.

The advertisement released Tuesday is part of an SHP campaign called “Know the Signs” aimed at preventing school shootings.


The video announcement started with a student using new headphones to drown out the sound of screaming children while another ran from the shooter in new sneakers. A girl used a new sweatshirt to tie a door shut while calling the clothing “must have,” and another student used a new sock to tie a bloody wound.

The commercial ended with a student hiding in a dark bathroom while she sent a text message that said, “I love you mom,” on her new smartphone before the shooter entered.

“Each year, [SHP] produces creative and compelling public service announcements illustrating that gun violence is preventable when you ‘Know the Signs.’ In 2016, our ‘Evan’ PSA went viral with more than 1 billion views worldwide, effectively changing the conversation on gun violence prevention,” a SHP press release reads.

The commercial has caught the attention of many high-profile Twitter users, including 2020 Democratic presidential candidates.

Former Texas Rep. Beto O’Rourke, California Sen. Kamala Harris, former Vice President Joe Biden, entrepreneur Andrew Yang and former U.S. Secretary of Housing and Urban Development Julian Castro tweeted the video along with calls to end gun violence and strengthen gun laws to prevent further school shootings.

JT Lewis has been an advocate of school safety since before announcing his campaign for Connecticut’s state Senate.

He described in a July video announcing his candidacy how he had spent the last year and a half “building a school safety movement on a national level,” which led to “the most comprehensive school safety report in history.” He said the government “used our input above all else” in the video, alongside a photo of himself and President Donald Trump in the Oval Office.

All content created by the Daily Caller News Foundation, an independent and nonpartisan newswire service, is available without charge to any legitimate news publisher that can provide a large audience. All republished articles must include our logo, our reporter’s byline and their DCNF affiliation. For any questions about our guidelines or partnering with us, please contact