David Hogg’s Progressive ‘My Pillow’ Competitor Forgot To Trademark Company Name

(Photo by Ethan Miller/Getty Images)

Elizabeth Weibel Contributor
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Activist, former Parkland school student and co-founder of March For Our Lives David Hogg announced in February that he was starting a pillow company to rival Mike Lindell’s My Pillow — but that might not be happening.

Hogg seems to have forgotten to trademark his company. The name now appears to be trademarked by a North Carolina resident, The Daily Wire reported Monday. Meaww reported that the image associated with this North Carolina registration is different from the logo on Hogg and Legate’s Good Pillow website.

Hogg previously announced his plans to start a competing pillow company Good Pillow in early February. “.@williamlegate and I are going to prove that progressives can make a better pillow, run a better business and help make the world a better place while doing it.”

Hogg announced his new company after My Pillow CEO Mike Lindell was permanently removed from Twitter and several major stores announced they would be removing My Pillow products from their stores following Lindell’s continued public allegations that the election was stolen, Business Insider reported. (RELATED: Bed Bath & Beyond, Kohl’s And Wayfair Pull MyPillow Products From Shelves, CEO Says)

William LeGate, Hogg’s partner in the company tweeted out a warning in mid-February that there was “a fraudulent company going under the name good pillow,” which is “selling fake products.” LeGate continued, “They are not affiliated with us. If you order from them you may be scammed. We’re in the process of dealing with this legally but wanted to make aware.”