Nike Suspends Its Endorsement Relationship With Deshaun Watson

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David Hookstead Sports And Entertainment Editor
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Nike has suspended its relationship with Houston Texans quarterback Deshaun Watson.

Watson is currently facing more than 20 lawsuits alleging sexual assault and misconduct, and accuser Ashley Solis went public to the media Tuesday. (RELATED: David Hookstead Is The True King In The North When It Comes To College Football)

Nike has apparently seen enough to hit the pause button.

According to CNBC, Nike has suspended its endorsement relationship with the star quarterback, and stated in a release, “We are deeply concerned by the disturbing allegations and have suspended Deshaun Watson. We will continue to closely monitor the situation.”

Don’t be surprised if more and more companies ultimately make the same decision as Nike, at least in the short term.

Nike didn’t say they’re done with Watson forever. The company just doesn’t want to slap his face on endorsements right now, and you can’t blame them.

Watson has every right to be presumed innocent, and he hasn’t even been criminally charged with anything as the police investigate the accusations against him.

However, companies have to look out for what is best for them. Right now, promoting Watson is a bad idea, and it would almost certainly end poorly.

Something tells me Nike won’t be the last company to at least temporarily pull the plug on Watson. Until this situation is resolved, there will likely be multiple organizations that follow.