Mattel Is Promoting Trans Agenda To Kids Through Its Products

Monica Schipper/Getty Images for  Laverne Cox

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Laurel Duggan Social Issues and Culture Reporter
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  • Mattel, a massive toy corporation, has promoted transgender ideology and gender transitions to children through its products. 
  •  A book about body image targeting adolescent girls encouraged readers to consider transitioning to the opposite sex, and Barbie, a brand under the Mattel umbrella, has released transgender and gender-neutral dolls. 
  • “One of the best ways we can contribute to a diverse, equitable and inclusive future is through the toys we design,” Mattel wrote in a 2020 press release.

Mattel, the massive corporation that owns Barbie, Fisher-Price, Hot Wheels, American Girl and several other iconic toy companies, is promoting transgender ideology to children through its products.

The brand has introduced several transgender-themed products aimed at a child audience in recent years, including a recent book about boy image which included a section encouraging gender transitions for girls with body image issues. Mattel has been praised by LGBT activists and boasted of its LGBT inclusion efforts.

“One of the best ways we can contribute to a diverse, equitable and inclusive future is through the toys we design,” the company wrote in a 2020 press release. “Our most recent example is UNO’s new Play with Pride deck, which celebrates the LGBTQ+ community and includes a donation to the It Gets Better Project in honor of Pride Month. And there are many more.” (RELATED: Top Doctor Who Investigated Puberty Blockers Says There’s ‘Woefully Little Safety Data’ For Childhood Use)

Mattel came under fire most recently for an American Girl book aimed at young girls which promoted gender transitions without parental consent and encouraged girls to stifle any discomfort they felt about males using women’s restrooms.

“Parts of your body may make you feel uncomfortable and you may want to change the way you look,” the book read, according to Fox. “That’s totally OK …You can appreciate your body for everything it allows you to experience and still want to change certain things about it.”

“While gender expression is what you show on the outside, gender identity is how you feel on the inside – a girl, a boy or someone who doesn’t quite fit into either category,” it says. “Someone whose gender is different than the sex they were assigned at birth is transgender.”

The company released the first transgender Barbie doll in May, modeled after the actor Laverne Cox, as part of Barbie’s tribute collection.

“I hope that kids of all gender identities can look at this Barbie and dream,” Cox said.

Barbie also released a line of gender-bending dolls years earlier in 2019 to help children explore gender. The dolls look androgynous and can be accessorized with hair and clothes to look male, female or gender-neutral.

“This line allows all kids to express themselves freely, which is why it resonates so strongly with them,” Kim Culmone, senior vice president of Mattel fashion doll design, said in a press release. “We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”

LGBT advocates praised the doll for validating transgender identities.

“The social and cultural validation of trans and nonbinary gender identities through this doll feels really powerful,” Molly Woodstock, a gender educator, told NPR. “It’s unarguably good that all children are being given the option to play with some sort of doll that doesn’t have a neatly assigned gender or gender roles.”

Mattel has earned two perfect scores on the Corporate Equality Index of the Human Rights Campaign (HRC), which pressures businesses to offer pro-LGBT workplace policies and to promote LGBT issues publicly. The HRC credited Mattel with offering “three distinct efforts of outreach or engagement to broader LGBTQ community” and “three LGBTQ internal training and education best practices.”

The company also joined a letter in March, alongside more than 200 other corporations, condemning “anti-transgender legislation,” which would presumably include Florida’s Parental Rights in Education bill banning classroom instruction on gender and sexuality from kindergarten through third grade, as well as a series of state-level bills restricting childhood sex changes.

Mattel did not respond to the Daily Caller News Foundation’s request for comment.

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