Latest Update On The Bud Light Boycott: It’s A Bloodbath

(Photo by Amanda Edwards/Getty Images)

Sarah Wilder Social Issues Reporter
Font Size:

Bud Light sales are continuing to plummet as the beer brand faces its third month of boycotts over its decision to choose transgender TikTok influencer Dylan Mulvaney as a brand ambassador.

Bud Light sales for the week of May 6-13 have sunk 28.4%, following a 27.7% decrease the week before, according to Beer Business Daily. (RELATED: ‘A Slap In The Face’: LA Dodgers Reinvite ‘Anti-Catholic Hate Group’ That Dresses Up As Jesus In Drag)

“Most people don’t care about this issue and don’t want to get roped into a conversation,” Beer Business Daily editor and publisher Harry Schuhmacher said. “Therefore they’re not going to buy the beer.”

Anheuser-Busch, Bud Light’s parent company, sent a can to transgender TikTok star Dylan Mulvaney celebrating his “365 Days of Girlhood.” Mulvaney also posted several videos promoting the beer brand. Mulvaney is known for his TikTok videos documenting his “Days of Girlhood,” which critics accuse of promoting a demeaning depiction of womanhood.(RELATED: Watch “Damaged: The Transing of America’s Kids”)

“It just seems like an unlucky draw,” Schuhmacher continued. “The timing and the zeitgeist and the divided environment all combined to create this unbelievable boycott that nobody could have anticipated.”

Bud Light parent company Anheuser-Busch is reportedly giving distributors free beer to apologize for their plummeting sales. The company is even reportedly producing camouflage bottles and bottle with images of the “Folds of Honor” program to woo back their conservative customer base.

Bud Light’s in-store sales plummeted during the week of April 17-22, according to a report by Bump Williams Consulting. Sales dropped by 21%, and 11% in the two weeks preceding. Pours in bars and restaurants across the country have also decreased, with servers pouring 6% less Bud Lights from April 2 to April 15.

“Nobody imagined it would go on this long,” Schuhmacher said. He continued: “It seems random — it struck a nerve. I’ve never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock.”