The super PAC focused on supporting President Joe Biden in the 2024 election is setting up a major advertising push across key swing states, a move it says is the largest single purchase of political ads in PAC history, according to The New York Times (NYT).
Future Forward is beginning to reserve $250 million in advertising across seven main swing states including Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin, according to The NYT. The funds will be split to run ads on television and digital and streaming platforms such as YouTube. (RELATED: Biden Campaign Reportedly Has Taylor Swift Endorsement At The Top Of Their Wishlist)
“The stakes of this election could not be higher, and by Election Day, every battleground voter will know it,” said Chauncey McLean, the president of Future Forward’s super PAC, according to The NYT. “We’ll run a cost-effective and data-driven program of unprecedented scale to re-elect Joe Biden.”
The ads will begin in August after the Democratic National Convention wraps up and will run through election day, The NYT reported. Other streaming platforms such as Hulu, Roku and Vevo will run the pro-Biden ads, as well as Spanish-speaking networks Telemundo and Univision.
Vanessa Brito works on placing campaign signs supporting President Joe Biden into the back of a pickup truck before the third Republican Presidential Primary Debate at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County on November 08, 2023 in Miami, Florida. The debate featuring five Republican Presidential candidates is scheduled to be aired on NBC at 8 p.m. (Photo by Joe Raedle/Getty Images)
Biden’s super PAC is making the giant push as the president trails in hypothetical matchups against former President Donald Trump. The former president is leading Biden by as many as nine points across Arizona, Georgia, Wisconsin, Michigan, Pennsylvania, Nevada and North Carolina, according to a Morning Consult/Bloomberg survey.
The president is also facing concerns about his age and a low approval rating. Seventy-three percent of Americans believe 80-year-old Biden is too old to run in 2024, according to a September poll from The Wall Street Journal. The president’s approval rating has plummeted from 54% since taking office, to 34% currently, according to a December Monmouth University poll.