Obama interview fails to deliver ratings for CNN morning show

Jeff Poor | Media Reporter

Despite strong promotional efforts, CNN failed to get much of a bump in ratings Friday during a much-publicized interview with President Barack Obama conducted by Chris Cuomo.

According to data released by Nielsen, “New Day” average 280,000 in total viewers and under 100,000 (91,000) in the 25-54 demo. It finished in the overall ratings contest in third place behind Fox News Channel’s “Fox & Friends” and MSNBC’s “Morning Joe,” and was even beaten by HLN, CNN’s sister network, in the coveted 25-54 demo with 103,000 viewers.

Net Morning Shows P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Fox & Friends  1,086  202  470
CNN New Day  280  91  110
MSNBC Morning Joe  312  80  176
CNBC Squawk Box  101  22  43
HLN Morning Express w/ Meade  196  103  150

“New Day” also showed a decline on Friday for its month-to-date and debut-to-date for the interview, down 19 percent and 25 percent respectively.

CNN New Day/Obama 08/23/13-08/23/13 NEW DAY 6 AM -9 AM ____F__ 280   91
CNN New Day to date 06/17/13-08/16/13 NEW DAY 6 AM -9 AM ____F__ 332 -16% 122 -25%
CNN Aug’13 to date 07/29/13-08/16/13 NEW DAY 6 AM -9 AM ____F__ 282 -1% 113 -19%

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