British luxury automaker Aston Martin ushered in the future at the Geneva Motor Show Tuesday with the DBX concept — a green, GT, AWD, SUV coupe that represents the company’s first simultaneous step into multiple markets.
Photo: FABRICE COFFRINI
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The concept combines a number of firsts for Aston Martin including an all-electric, all-wheel drivetrain packed into an SUV crossover body that still retains the company’s signature sport coupe style.
Photo: Aston Martin
The higher ride height and larger wheels will broaden the British automaker’s appeal to customers in less-accessible terrain — a market the company initially considered catering with the Lagonda SUV six years ago that never made it to production.
Photo: Aston Martin
The DBX is powered by a solar panel-equipped lithium-sulfur battery pack and in-wheel electric motors. Additional futuristic features include rear-view cameras, a steering wheel-mounted touchscreen, electric steering, auto-dimming glass, carbon-ceramic brakes equipped with a kinetic energy recovery system and LED headlights.
Photo: Aston Martin
“This is, clearly, not a production-ready sports GT car,” Aston Martin CEO Andy Palmer said Tuesday during the car’s unveiling at Geneva, according to Green Car reports. “But it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future.”
Photo: Aston Martin
“We will, in due course, be entering a car into the new DBX space, and I am very much looking forward to seeing how this concept is received,” Palmer said.
Photo: Aston Martin
In a company press release Palmer described the DBX as a “challenge to the existing status quo in the high luxury GT segment.”
“It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible.”
Photo: Aston Martin
During the event Aston Martin also made the first public reveal of its new Vulcan supercar, which the company teased is a fire-breathing YouTube video last week. (VIDEO: Aston Martin’s New Supercar Is Literally On Fire)
Photo: FABRICE COFFRINI
AFP/Getty