Fashion retailer J.Crew is now selling pink feminist shirts for boys that are already sold out on its website as of Tuesday.
The popular brand recently collaborated with clothing company prinkshop to create a T-shirt that reads “I’m a feminist too,” CBS News reported. The shirt went for $29.50 and 10 percent of the profits go to the Girl Up campaign, according to J.Crew’s website. The Girl Up campaign works alongside the United Nations to help girls “achieve their dreams,” J.Crew also notes.
“We value freedom of speech and freedom of commerce. We want to create change and create jobs,” prinkshop’s website says. “Our bold, text-based graphic products feature issues ranging from women’s reproductive rights and push for equality to education and gun control.” (RELATED: Abercrombie Kids Launches Genderless Fashion Line For Children [VIDEO])
J.Crew posted a photo on May 25 of a young boy wearing the feminist T-shirt that has over 16.4K likes on Instagram.
“Start ’em young,” the post reads.
Prinkshop also praised the “inclusive design” on its Instagram account.
Thank you @jcrew for honoring the #boys with our inclusive design. We are proud to celebrate the men and boys who acknowledge and practice #feminism. #equality for all.Spread #love #teachourchildrenwell @girlupcampaign fem·i·nism Feminism- ˈfeməˌnizəm- noun the advocacy of women’s rights on the basis of the equality of the sexes.
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