CNN’s Cuomo Uses Hurricane Flo To #Brand His Show
CNN’s prime time host Chris Cuomo performed a costume change during Hurricane Flo.
The move came approximately one hour after a few Washington reporters started giving him crap for wearing a “Cuomo Prime Time” hat. Soon the barefoot, Cargo shorts-wearing Cuomo standing on a beach on the Carolina coast was wearing a no-nonsense CNN cap with an emblazoned red logo.
Paul Farhi is a longtime media writer for The Washington Post.
Chris Cuomo, branding. pic.twitter.com/twp3fu18Ro
— Paul Farhi (@farhip) September 13, 2018
Five minutes before Farhi’s tweet came this one:
Chris Cuomo wears hat with his name in giant capital letters on it to a hurricane zone because that’s what’s important right now. pic.twitter.com/qb2TzYD3pe
— Benny (@bennyjohnson) September 13, 2018
There’s also this wardrobe critique from The Daily Beast‘s Max Tani.
we’ve reached the critical stage in the hurricane where all the cnn anchors have broken out their short sleeve muscle polo shirts pic.twitter.com/cpePTCaZwF
— Max Tani (@maxwelltani) September 13, 2018