Hailey Bieber Files Trademark Registration For New Last Name

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Model Hailey Bieber, previously Hailey Baldwin, filed trademark paperwork for a beauty and cosmetics line under the name “Bieber Beauty.”

Hailey also filed paperwork for her new name “Hailey Baldwin” in October in order to create her own clothing line, according to a report published Monday by TMZ. This career move comes as Justin Bieber has decided to take a step back from his own career.

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The Biebers

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Justin announced in March that he would not be making any music anytime soon and that he was taking a break to focus on his mental health. (RELATED: Justin Bieber Gives Update On Mental Health, Says He’s Focused On Repairing His ‘Deep-Rooted Issues’)

“I’ve toured my whole teenage life, and early 20s, I realized and as you guys probably saw I was unhappy last tour and I don’t deserve that and you don’t deserve that, you pay money to come and have a lively energetic fun light concert and I was unable emotionally to give you that near the end of the tour,” Bieber said in a captioned Instagram photo.

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25 sure looks good on u lover.. ????

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I don’t know about you, but this whole trademark thing just seems like she’s using Justin’s name to make a ton of money. Most famous people keep their last name when they get married.

His fans definitely aren’t going to like that she’s using his last name to create a beauty line that she probably expects to make a ton of money off of. I’d be shocked if it does well.